Deciding to sell your home is an important decision, and you need to carefully select the real estate agent who will be marketing your home.  Your home is one of your most valuable investments.  You need to make sure the real estate professional you select to market your home has a solid understanding of the market and a proven track record of success.  Tom Weiskopf and the team of professionals at Coldwell Banker Scottsdale Homestore have built a reputation of providing unsurpassed service and proven results. 

 General Marketing

This component is the on-going process of ensuring the real estate community is aware your home is available for sale.  This includes promoting your home to active real estate agents and developing custom marketing collateral materials.  

• MLS – Your home will be listed in the Arizona Multiple Listing Service, a computerized system showcasing all homes currently on the market.  This system is accessed by Realtors® around the state to find homes for their clients.
• Broker Tours – Each week, Coldwell Banker hosts a Broker tour where all area agents “caravan” to view the newest listings hitting the market.  This is a tremendous opportunity to get your home exposure quickly to the valley real estate agents specializing in your area and who are currently working with qualified buyers looking for their next home.  
• Photographs & Virtual Tours – Your home will be photographed so it can be showcased in other marketing materials.  A visual representation of your home will help set your home apart and attract prospective buyers.  Photography will be used on the internet, in advertising materials and/or on CD-ROMs.
• Property Brochure – A professional brochure will be designed to showcase the unique attributes of your home.  These brochures will be made available to all prospective buyers coming to see your home, at the sign post, and distributed to other real estate agents.
• Open Houses – Often times, holding an Open House is a great way of generating exposure for your home.  Open Houses can be advertised or by invitation only.  Some Phoenix and Scottsdale neighborhoods have specific guidelines for Open Houses and Tom will discuss this option with you. 

 Print Advertising

Tom Weiskopf provides continuous advertising exposure to all his home listings.  Depending on the specific features of your home, a variety of print media may be incorporated to ensure it is getting maximum exposure. Typically, the following publications will be considered:

• Homes & Land
• Previews
• Phoenix Magazine
• Arizona Republic
• The View 
• Valley Independent Newspapers

On-line Advertising

Statistics show nearly all home buyers begin their initial search using the internet.  When you list your home with Tom Weiskopf and Scottsdale Homestore, a comprehensive Internet advertising campaign will spotlight your home over 200 web sites with a featured and/or enhanced on-line presence on such sites as:

• TomWeiskopf.com
• AZMoves.com
• ColdwellBanker.com
• OpenHouse.com
• Realtor.com
• ScottsdaleHomestore.com
• ScottsdaleColdwellBanker.com
• ScottsdaleShowcaseHomes.com
• Trulia.com
• Yahoo.com
• Zillow.com
• ...and many, many more!